I think I know why Tully's is having a reverse 8-to-1 stock split

One word: Bellaccino.

Tully's answer to Starbucks' Frappuccino.

Bellaccino is one nasty iced drink. Today was the second and last time I had it. I must have excised the first time I drank it from memory, it was so bad.

References: Tully's expecting loss of nearly $10 million